Abstract
To gain insight into the commercial changes occurring in the oncology industry, Campbell Alliance initiated the Oncology National Commercial (ONC) study where 75 key industry experts, physicians, payers, and opinion leaders were surveyed. The study revealed an alarming pattern that told us that the oncology space is transforming in such a way that never-before-seen competition is now built into the “DNA” of the business of oncology, and few companies are prepared to operate in the face of this intense competition.
Keywords: oncology
